Marketing Manager

About us:

Taurex- Take Charge of your Trading.

Vision– to inspire the financial confidence of traders and investors of the world.

Mission- Empowering people to take charge of their financial decisions through trusted, cutting- edge tools and experiences, personalised support, and tailored education.

Who is Taurex?

1. We are Human.

2. We empower all with Knowledge.

3. We are forging the Future.

4. We earn trust through Integrity.

5. We provide global expertise with a Local Touch

With over 50 years of combined industry experience, our management team are passionate about building a brokerage to compete with the most reputable brands in the industry. We are focused on building our own path, through superior technology and excellent service with a clear understanding of our client’s needs.

Along with a wide range of available products including Forex, Cryptos, Indices, Shares and Commodity CFDs, we also provide excellent learning resources and market analysis, superfast execution, competitive leverage, and exceptional customer service.

Our culture is being driven by our core values which are Integrity, Collaboration, Curiosity, Tenacity and Excellence. We treat our colleagues with respect and kindness, we work as a team and a family, we are detail orientated and think outside the box. We are determined, have a great work ethic and we work in a fast-paced environment.

We are expanding at a fast pace and there are lots of opportunities for input and growth within your role. If you are interested in joining us at this exciting time, then read on!

About the role:

The Marketing Manager role will lead our marketing efforts in Thailand. Reporting directly to the Head of Marketing, this role will be instrumental in developing and executing localized marketing strategies to drive brand awareness, customer acquisition, and engagement within Taurex. The role will have a strong emphasis on content creation and a deep understanding of country-specific trends.

Key Responsibilities:

 

1. Campaign Management:

·       Oversee the planning, execution, and optimization of multi-channel marketing campaigns, including digital marketing (SEO, SEM, social media, content marketing), traditional marketing (where relevant), partnerships, and events

2. Content Creation:

·       Lead the creation of high-quality, engaging content tailored to the local audience, including blog posts, social media updates, videos, and other marketing materials

·       Collaborate with internal teams and external partners to produce content that aligns with overall marketing strategies and objectives

·       Ensure all content is culturally relevant and effectively localized for the target market, considering language, regulations, and local preferences

3. Market Research & Analysis:

·       Conduct thorough market research to identify trends, competitor activities, and customer insights within Thailand

·       Utilize data and analytics to measure campaign performance, identify areas for improvement, and inform future strategies

·       Implement A/B testing and other optimization techniques to continuously improve campaign performance

4. Localization & Adaptation:

·       Ensure all marketing materials and campaigns are culturally relevant and effectively localized for Thailand, considering language, regulations, and local preferences

·       Collaborate with local teams to adapt global strategies to fit regional nuances and market conditions

5. Stakeholder Collaboration:

·       Work closely with sales, product, and other internal teams to ensure alignment and synergy across all marketing initiatives

·       Partner with external agencies and vendors to enhance campaign execution and performance

6. Performance Reporting:

·       Develop and maintain dashboards to track and visualize performance metrics.

7. Compliance & Regulatory Awareness:

·       Maintain a strong understanding of the regulatory landscape within the Forex and Financial Services industry, ensuring all marketing activities adhere to relevant guidelines.

8. Event Management:

·       Plan, coordinate, and execute marketing events, including trade shows, webinars, and promotional events

·       Ensure events are aligned with overall marketing strategies and objectives

·       Collaborate with internal teams and external partners to ensure successful event execution

·       Measure and report on the effectiveness of events, providing insights and recommendations for future improvements

Experience and Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree is a plus

• Minimum of 3 years of experience in marketing, with a proven track record of success in developing and executing marketing strategies within Thailand

• Significant experience within the Forex and/or Financial Services industry is highly preferred

• Demonstrable experience leading and managing marketing teams

• Strong understanding of the Thailand’s market, including cultural nuances, consumer behavior, and media landscapes

• Proficiency in developing and executing digital marketing campaigns across various channels

• Excellent analytical skills with the ability to interpret data, generate insights, and measure campaign effectiveness.

• Strong communication, presentation, and interpersonal skills

• Fluency in Thai and English is essential

• Strong project management and organizational skills with the ability to manage multiple projects simultaneously.

• Knowledge of relevant marketing technologies and tools

 

Person Specifications:

 

·       Strategic thinker with a results-oriented mindset.

·       Proactive and self-motivated with a strong sense of ownership.

·       Excellent leadership and team-building abilities.

·       Adaptable and resilient in a fast-paced and dynamic environment.

·       Strong problem-solving skills.

·       High level of integrity and professionalism.