Taurex Global 有限公司,由塞舌爾金融服務局(FSA)監管(SD092)。
我們致力於培養一個包容、多元和充滿活力的工作環境,讓員工在這裡茁壯成長。我們致力於營造一個包容、多元和充滿活力的工作環境,讓員工能夠蓬勃發展和成長。我們提供支持性和協作性的企業文化、專業發展機會,並讓員工有機會為領先的外匯和差價合約經紀商的持續成功做出貢獻。
About us:
Taurex- Take Charge of your Trading.
Vision– to inspire the financial confidence of traders and investors of the world.
Mission- Empowering people to take charge of their financial decisions through trusted, cutting- edge tools and experiences, personalised support, and tailored education.
Who is Taurex?
We are Human.
We empower all with Knowledge.
We are forging the Future.
We earn trust through Integrity.
We provide global expertise with a Local Touch
With over 50 years of combined industry experience, our management team are passionate about building a brokerage to compete with the most reputable brands in the industry. We are focused on building our own path, through superior technology and excellent service with a clear understanding of our client’s needs.
Along with a wide range of available products including Forex, Cryptos, Indices, Shares and Commodity CFDs, we also provide excellent learning resources and market analysis, superfast execution, competitive leverage, and exceptional customer service.
Our culture is being driven by our core values which are Integrity, Collaboration, Curiosity, Tenacity and Excellence. We treat our colleagues with respect and kindness, we work as a team and a family, we are detail orientated and think outside the box. We are determined, have a great work ethic and we work in a fast-paced environment.
We are expanding at a fast pace and there are lots of opportunities for input and growth within your role. If you are interested in joining us at this exciting time, then read on!
About the role:
We are seeking a dynamic and experienced Partnership Success Team Leader to oversee and drive the performance of our Partnership Success team. This role goes beyond managing your own portfolio of partners—you will also supervise, coach, and motivate a team of Partnership Success Specialists to ensure they consistently achieve monthly KPIs and sales targets.
The Partnership Success Team Leader will play a key role in expanding our network of Introducing Brokers (IBs), Asset Managers, Affiliates, White Labels, and other B2B partners, while ensuring strong and sustainable business relationships to support the company’s growth strategy.
Key Responsibilities:
Leadership & Team Management
Lead, mentor, and develop a team of Partnership Success Specialists to ensure high performance, motivation, and effective execution of daily tasks.
Conduct regular coaching, performance reviews, and training sessions to elevate the team’s skills and product knowledge.
Monitor team KPIs, ensure targets are met, and implement corrective actions where necessary.
Provide guidance and support in negotiations, sales strategy development, and partner management.
Foster a positive, collaborative, and accountable team culture.
Partnership Development & Sales
Develop and maintain a strong network of IBs, Asset Managers, Affiliates, Institutional/B2B clients, and White Labels.
Establish, maintain, and strengthen business relationships to ensure partner satisfaction, retention, and growth.
Identify new business opportunities to increase the company’s market share.
Meet and exceed personal and team sales revenue targets.
Market & Business Strategy
Actively follow and stay updated on global financial markets; discuss key market drivers with partners in a clear and professional manner.
Conduct market and competitor research to identify weaknesses, opportunities, and strategic advantages.
Provide valuable insights and feedback from partners to internal teams (Product, Marketing, Operations, Compliance, etc.) to support continuous improvement.
Execute company strategies and contribute to planning and forecasting activities.
General Duties
Prepare reports on team and personal performance, pipeline, and market insights for management.
Represent the company at events, conferences, and networking activities when required.
Perform any other duties assigned by senior management.
Experience and Qualifications:
Minimum 3–5 years of experience in Business Development/Sales, with at least 1–2 years in a leadership or supervisory role.
Prior experience in Forex, Commodities, CFDs, or the broader Financial Services industry is a must.
Diploma, Degree, or equivalent qualification in Finance, Business Administration, Economics, or related majors.
Proven track record of achieving and exceeding sales targets.
Strong existing network/book of IBs, partners, or affiliates is highly preferred.
Solid understanding of financial markets and trading products.
Experience managing a sales team and driving performance is a strong advantage.
Excellent verbal and written communication skills in English and Thai.
Person Specifications:
Confident communicator with strong leadership presence.
Excellent interpersonal, presentation, and networking skills.
Results-driven mindset with strong analytical and strategic thinking.
Ability to coach, motivate, and inspire high-performing sales teams.
A team player with a proactive, solutions-oriented, and hands-on approach.
High level of professionalism, integrity, and commitment to business growth.
About us:
Taurex- Take Charge of your Trading.
Vision– to inspire the financial confidence of traders and investors of the world.
Mission- Empowering people to take charge of their financial decisions through trusted, cutting- edge tools and experiences, personalised support, and tailored education.
Who is Taurex?
We are Human.
We empower all with Knowledge.
We are forging the Future.
We earn trust through Integrity.
We provide global expertise with a Local Touch
With over 50 years of combined industry experience, our management team are passionate about building a brokerage to compete with the most reputable brands in the industry. We are focused on building our own path, through superior technology and excellent service with a clear understanding of our client’s needs.
Along with a wide range of available products including Forex, Cryptos, Indices, Shares and Commodity CFDs, we also provide excellent learning resources and market analysis, superfast execution, competitive leverage, and exceptional customer service.
Our culture is being driven by our core values which are Integrity, Collaboration, Curiosity, Tenacity and Excellence. We treat our colleagues with respect and kindness, we work as a team and a family, we are detail orientated and think outside the box. We are determined, have a great work ethic and we work in a fast-paced environment.
We are expanding at a fast pace and there are lots of opportunities for input and growth within your role. If you are interested in joining us at this exciting time, then read on!
About the role:
The Marketing Manager role will lead our marketing efforts in Thailand. Reporting directly to the Head of Marketing, this role will be instrumental in developing and executing localized marketing strategies to drive brand awareness, customer acquisition, and engagement within Taurex. The role will have a strong emphasis on content creation and a deep understanding of country-specific trends.
Key Responsibilities:
Campaign Management:
· Oversee the planning, execution, and optimization of multi-channel marketing campaigns, including digital marketing (SEO, SEM, social media, content marketing), traditional marketing (where relevant), partnerships, and events
Content Creation:
· Lead the creation of high-quality, engaging content tailored to the local audience, including blog posts, social media updates, videos, and other marketing materials
· Collaborate with internal teams and external partners to produce content that aligns with overall marketing strategies and objectives
· Ensure all content is culturally relevant and effectively localized for the target market, considering language, regulations, and local preferences
Market Research & Analysis:
· Conduct thorough market research to identify trends, competitor activities, and customer insights within Thailand
· Utilize data and analytics to measure campaign performance, identify areas for improvement, and inform future strategies
· Implement A/B testing and other optimization techniques to continuously improve campaign performance
Localization & Adaptation:
· Ensure all marketing materials and campaigns are culturally relevant and effectively localized for Thailand, considering language, regulations, and local preferences
· Collaborate with local teams to adapt global strategies to fit regional nuances and market conditions
Stakeholder Collaboration:
· Work closely with sales, product, and other internal teams to ensure alignment and synergy across all marketing initiatives
· Partner with external agencies and vendors to enhance campaign execution and performance
Performance Reporting:
· Develop and maintain dashboards to track and visualize performance metrics.
Compliance & Regulatory Awareness:
· Maintain a strong understanding of the regulatory landscape within the Forex and Financial Services industry, ensuring all marketing activities adhere to relevant guidelines.
Event Management:
· Plan, coordinate, and execute marketing events, including trade shows, webinars, and promotional events
· Ensure events are aligned with overall marketing strategies and objectives
· Collaborate with internal teams and external partners to ensure successful event execution
· Measure and report on the effectiveness of events, providing insights and recommendations for future improvements
Experience and Qualifications:
Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree is a plus
Minimum of 3 years of experience in marketing, with a proven track record of success in developing and executing marketing strategies within Thailand
Significant experience within the Forex and/or Financial Services industry is highly preferred
Demonstrable experience leading and managing marketing teams
Strong understanding of the Thailand’s market, including cultural nuances, consumer behavior, and media landscapes
Proficiency in developing and executing digital marketing campaigns across various channels
Excellent analytical skills with the ability to interpret data, generate insights, and measure campaign effectiveness.
Strong communication, presentation, and interpersonal skills
Fluency in Thai and English is essential
Strong project management and organizational skills with the ability to manage multiple projects simultaneously.
Knowledge of relevant marketing technologies and tools
Person Specifications:
· Strategic thinker with a results-oriented mindset.
· Proactive and self-motivated with a strong sense of ownership.
· Excellent leadership and team-building abilities.
· Adaptable and resilient in a fast-paced and dynamic environment.
· Strong problem-solving skills.
· High level of integrity and professionalism.
About us:
Taurex- Take Charge of your Trading.
Vision– to inspire the financial confidence of traders and investors of the world.
Mission- Empowering people to take charge of their financial decisions through trusted, cutting- edge tools and experiences, personalised support, and tailored education.
Who is Taurex?
With over 50 years of combined industry experience, our management team are passionate about building a brokerage to compete with the most reputable brands in the industry. We are focused on building our own path, through superior technology and excellent service with a clear understanding of our client’s needs.
Along with a wide range of available products including Forex, Cryptos, Indices, Shares and Commodity CFDs, we also provide excellent learning resources and market analysis, superfast execution, competitive leverage, and exceptional customer service.
Our culture is being driven by our core values which are Integrity, Collaboration, Curiosity, Tenacity and Excellence. We treat our colleagues with respect and kindness, we work as a team and a family, we are detail orientated and think outside the box. We are determined, have a great work ethic and we work in a fast-paced environment.
We are expanding at a fast pace and there are lots of opportunities for input and growth within your role. If you are interested in joining us at this exciting time, then read on!
About the role:
In our fast-paced and dynamic environment, the PMO serves as the driving force behind innovation – connecting the right people, fostering clear communication, and ensuring transparency across all projects and products. Agile is at the core of everything we do, powered by a diverse team of passionate professionals from around the world. You can expect a personalized approach, and a vibrant workplace filled with energy and creativity.
Key Responsibilities:
Experience and Qualifications:
Person Specifications:
About us:
Taurex- Take Charge of your Trading.
Vision– to inspire the financial confidence of traders and investors of the world.
Mission- Empowering people to take charge of their financial decisions through trusted, cutting- edge tools and experiences, personalised support, and tailored education.
Who is Taurex?
With over 50 years of combined industry experience, our management team are passionate about building a brokerage to compete with the most reputable brands in the industry. We are focused on building our own path, through superior technology and excellent service with a clear understanding of our client’s needs.
Along with a wide range of available products including Forex, Cryptos, Indices, Shares and Commodity CFDs, we also provide excellent learning resources and market analysis, superfast execution, competitive leverage, and exceptional customer service.
Our culture is being driven by our core values which are Integrity, Collaboration, Curiosity, Tenacity and Excellence. We treat our colleagues with respect and kindness, we work as a team and a family, we are detail orientated and think outside the box. We are determined, have a great work ethic and we work in a fast-paced environment.
We are expanding at a fast pace and there are lots of opportunities for input and growth within your role. If you are interested in joining us at this exciting time, then read on!
About the role:
The Client Support Associate will help guide Taurex leads and clients through different products, platforms, and services.
Key Responsibilities:
Experience and Qualifications:
Person Specification:
Taurex brings a new perspective to trading- your confidence is our benchmark. By fusing low pricing with high- calibre platforms and user-friendly tools, we empower you to take on the trading world!
Vision- To inspire the financial confidence of traders and investors of the world.
Mission- Empowering people to take charge of their financial decisions through trusted, cutting- edge tools and experiences, personalized support, and tailored education.
We have 5 exciting new Social Media Specialist positions in Malaysia, Colombia, Dubai, Tanzania and Vietnam.
The Social Media Specialist will assist in developing and implementing social media strategies, coordinate activities across targeted regions, create and manage daily content, collaborate with internal teams and external partners, monitor and analyze performance, respond to customer inquiries, stay updated with trends, support marketing campaigns, and assist in managing paid promotions.
Responsibilities:
Assist in developing and implementing social media strategies that align with business goals.
Coordinate social media activities across targeted regions to maintain a cohesive brand voice and strategy.
Create and manage daily content across social media platforms, including text, images, and video.
Collaborate with internal teams and external partners to produce relevant and engaging content.
Monitor and analyze social media performance, providing regular reports and insights to the team.
Respond to customer inquiries and complaints on social media platforms.
Stay updated with the latest social media trends and tools to ensure Taurex remains competitive.
Support the marketing team in developing and executing social media campaigns.
Assist in creating and managing social media paid promotions and tracking their performance.
Qualifications:
Proven experience as a Social Media Specialist or similar role.
Proficiency in social media management tools and analytics.
Strong understanding of social media trends, tools, and paid promotion management.
Excellent communication, collaboration, and content creation skills.
High level of integrity and professionalism
What we offer:
Competitive salary
Enhanced local annual leave and birthday day off
$1,000 Refer a Friend Scheme
Team building/ social events
Other benefits tailored to the region
About us:
Taurex- Take Charge of your Trading.
Vision– to inspire the financial confidence of traders and investors of the world.
Mission- Empowering people to take charge of their financial decisions through trusted, cutting- edge tools and experiences, personalised support, and tailored education.
Who is Taurex?
We are Human.
We empower all with Knowledge.
We are forging the Future.
We earn trust through Integrity.
We provide global expertise with a Local Touch
With over 50 years of combined industry experience, our management team are passionate about building a brokerage to compete with the most reputable brands in the industry. We are focused on building our own path, through superior technology and excellent service with a clear understanding of our client’s needs.
Along with a wide range of available products including Forex, Cryptos, Indices, Shares and Commodity CFDs, we also provide excellent learning resources and market analysis, superfast execution, competitive leverage, and exceptional customer service.
Our culture is being driven by our core values which are Integrity, Collaboration, Curiosity, Tenacity and Excellence. We treat our colleagues with respect and kindness, we work as a team and a family, we are detail orientated and think outside the box. We are determined, have a great work ethic and we work in a fast-paced environment.
We are expanding at a fast pace and there are lots of opportunities for input and growth within your role. If you are interested in joining us at this exciting time, then read on!
About the role:
As a Market Analyst, you will play a key role in interpreting financial news and market trends, transforming them into engaging and educational content across various platforms. Your insights will help demystify complex market movements for our audience, empowering them to make informed decisions. You’ll also contribute to content strategy by identifying new opportunities to inform and engage our community. If you’re passionate about finance, skilled in content creation, and enjoy helping others navigate the markets, we’d love to hear from you.
Key Responsibilities:
• Produce daily, original content on financial market trends for social media, webinars, and our website (in both video and written formats).
• Deliver live presentations via webinars and events to educate and engage audiences.
• Conduct one-on-one client discussions to provide market insights and support.
• Identify and propose new content formats and topics to enhance audience engagement.
• Ensure all content is clear, accurate, and professionally presented.
• Collaborate closely with the marketing team to align content with broader campaigns.
• Work with internal teams to optimize content strategy and delivery.
• Perform other duties as reasonably required to support the role and team objectives.
Experience and Qualifications:
• Diploma or Bachelor’s Degree in Finance, Economics, Business Administration, or a related field.
• Prior experience in a similar role within the FX or financial services industry is preferred.
• Strong understanding of financial markets and instruments.
• Excellent communication, presentation, and interpersonal skills.
• Ability to work independently and under pressure in a fast-paced environment.
• Proficiency in English (minimum B1 level)
Person Specification:
• Strong analytical and organizational skills with attention to detail.
• Excellent written and verbal communication in English and Spanish.
• Confident, articulate, and able to build strong relationships internally and externally.
• Self-motivated team player with a proactive and positive attitude.
• Effective time management and ability to prioritize tasks
About the role:
We are looking for an experienced and proactive Partnership Support Specialist to join our team in Dubai or Kuala Lumpur. This mid level role will focus on overseeing the complete partner experience from onboarding to ongoing support, ensuring that all processes are executed with efficiency, accuracy, and in alignment with company policies and regulatory requirements.
As a key member of the Partnership Operations team, you will manage the daily tasks of onboarding IBs (Introducing Brokers), PAMMs (Percentage Allocation Management Modules), and other partners, and will handle more complex cases that involve compliance risks or unique challenges.
You will also play a leadership role in identifying and resolving inefficiencies, promoting best practices, and ensuring all internal processes are adhered to while maintaining direct and prompt communication with our partners.
Key Responsibilities:
Onboarding and Account Management
Payment Processing and Rebate Management
Partner Support & Communication
Marketing & Partner Engagement
Partner Retention & Loyalty
Operational Efficiency & Process Improvement
Training & Development
Cross-Department Collaboration
Liaise with Dealing & Operations: Coordinate with the dealing team to create the necessary MT4/5 groups for partners and with operations to ensure proper setup of rebate structures, campaign management, and account groupings.
Experience and Qualifications:
Experience in partnership support, operations, or account management within the financial services or brokerage industry.
Knowledge of Trading & Financial Markets: A good understanding of financial markets, trading platforms (e.g., MT4/5), and financial products.
Tech-Savvy: Comfortable working with CRM systems (DW, Jira), partner tools, and various communication platforms (Intercom, Slack, Telegram).
Problem-Solving: Strong analytical and problem-solving skills, particularly in identifying and resolving complex issues related to onboarding, payments, and partner retention.
Project Management: Ability to manage multiple projects and deadlines while ensuring high levels of efficiency and attention to detail.
Team player: Experience mentoring or leading teams to ensure operational excellence and adherence to best practices.
Person Specification:
Outstanding communication both written and verbal in English
Excellent communication skills with the ability to liaise effectively with partners and internal teams.
Good time management and priority handling
Ability to diagnose and resolve problems.
Initiative to question and find answers to problems.
Must be flexible to work different shift patterns.
About us:
Taurex- Take Charge of your Trading.
Vision– to inspire the financial confidence of traders and investors of the world.
Mission- Empowering people to take charge of their financial decisions through trusted, cutting- edge tools and experiences, personalised support, and tailored education.
Who is Taurex?
We are Human.
We empower all with Knowledge.
We are forging the Future.
We earn trust through Integrity.
We provide global expertise with a Local Touch
With over 50 years of combined industry experience, our management team are passionate about building a brokerage to compete with the most reputable brands in the industry. We are focused on building our own path, through superior technology and excellent service with a clear understanding of our client’s needs.
Along with a wide range of available products including Forex, Cryptos, Indices, Shares and Commodity CFDs, we also provide excellent learning resources and market analysis, superfast execution, competitive leverage, and exceptional customer service.
Our culture is being driven by our core values which are Integrity, Collaboration, Curiosity, Tenacity and Excellence. We treat our colleagues with respect and kindness, we work as a team and a family, we are detail orientated and think outside the box. We are determined, have a great work ethic and we work in a fast-paced environment.
We are expanding at a fast pace and there are lots of opportunities for input and growth within your role. If you are interested in joining us at this exciting time, then read on!
About the role:
As part of the Client Success team you will be responsible for handling the full sales process from converting registered leads into active live account holders, managing a portfolio of clients, to reactivating dormant accounts. Your knowledge of our platforms and products and financial markets in general will enable you to effectively meet your targets and KPI’s whilst adhering to the principles of Treating Customers Fairly.
This role comes with a competitive starting salary, and upon passing probation eligibility to an attractive bonus scheme.
Key Responsibilities:
•Introduce the company’s products to clients through online and offline channels.
•Provide excellent service and communication skills with all leads and customers.
•Meet and exceed sales revenue targets.
•Develop new customers and maintain a good relationship with existing customers through social media, referrals, websites, previous contacts etc.
•Understand financial markets to excite potential clients about financial market movements.
•Collaborate with team members to achieve better results.
•Gather feedback from customers or prospects and share with internal teams.
•Handle the complete sales process from lead conversion to account management.
•Calling prospective clients to promote our products and services to reach monthly account opening and turnover targets.
•Educate leads and clients how to use our trading platforms.
•Reactivation calls for clients that have not traded within a long period.
•Nurture relationships with business partners such as educators or signal providers.
•Work with marketing teams to create engaging content to aid acquisition and retention metrics.
•Always adhere to compliance policies.
•Any other duties reasonably required for the role.
Experience and Qualifications:
•1-2 years strong experience in sales but also customer service will be considered.
•1 year’s minimum experience in a similar stock broking, CFD or Forex sales position.
•Preferably to have 2-3 years of customer service experience.
•Must have strong verbal and written communication skills.
•Educated to minimum Diploma.
•Strong MS Office skills.
•Proficiency in both Thai and English is required; additional language skills are a plus.
Person Specification:
•Excellent communication skills and telephone manner.
•Energetic, highly motivated, and well organised with excellent time management skills.
•Good understanding of working within a regulated environment.
•Target driven and able to work under pressure.
•Interest in and understanding of Financial Markets and trading.
•Ability to work flexibly during busier periods.
About us:
Taurex- Take Charge of your Trading.
Vision– to inspire the financial confidence of traders and investors of the world.
Mission- Empowering people to take charge of their financial decisions through trusted, cutting- edge tools and experiences, personalised support, and tailored education.
Who is Taurex?
We are Human.
We empower all with Knowledge.
We are forging the Future.
We earn trust through Integrity.
We provide global expertise with a Local Touch
With over 50 years of combined industry experience, our management team are passionate about building a brokerage to compete with the most reputable brands in the industry. We are focused on building our own path, through superior technology and excellent service with a clear understanding of our client’s needs.
Along with a wide range of available products including Forex, Cryptos, Indices, Shares and Commodity CFDs, we also provide excellent learning resources and market analysis, superfast execution, competitive leverage, and exceptional customer service.
Our culture is being driven by our core values which are Integrity, Collaboration, Curiosity, Tenacity and Excellence. We treat our colleagues with respect and kindness, we work as a team and a family, we are detail orientated and think outside the box. We are determined, have a great work ethic and we work in a fast-paced environment.
We are expanding at a fast pace and there are lots of opportunities for input and growth within your role. If you are interested in joining us at this exciting time, then read on!
Taurex- Take Charge of your Trading.
Vision– to inspire the financial confidence of traders and investors of the world.
Mission- Empowering people to take charge of their financial decisions through trusted, cutting- edge tools and experiences, personalised support, and tailored education.
Who is Taurex?
1. We are Human.
2. We empower all with Knowledge.
3. We are forging the Future.
4. We earn trust through Integrity.
5. We provide global expertise with a Local Touch
With over 50 years of combined industry experience, our management team are passionate about building a brokerage to compete with the most reputable brands in the industry. We are focused on building our own path, through superior technology and excellent service with a clear understanding of our client’s needs.
Along with a wide range of available products including Forex, Cryptos, Indices, Shares and Commodity CFDs, we also provide excellent learning resources and market analysis, superfast execution, competitive leverage, and exceptional customer service.
Our culture is being driven by our core values which are Integrity, Collaboration, Curiosity, Tenacity and Excellence. We treat our colleagues with respect and kindness, we work as a team and a family, we are detail orientated and think outside the box. We are determined, have a great work ethic and we work in a fast-paced environment.
We are expanding at a fast pace and there are lots of opportunities for input and growth within your role. If you are interested in joining us at this exciting time, then read on!
About the role:
We are looking for an energetic Partnership Success Specialist to develop and drive partnership sales and grow our business. You will be developing and maintaining strong network of partners including IBs (introducing brokers), asset managers, affiliates and white labels.
Key Responsibilities
• Develop and maintain a strong network of Introducing Brokers, Asset Managers, Affiliates and Institutional/B2B clients.
• Establish and maintain business relationship with all clients for their retention of prospects.
• Actively follow financial markets. Proactively discuss financial markets and factors that move them in an articulate manner with clients.
• Conduct market research to identify opportunities based on competitor weaknesses and their commercial proposals.
• Negotiate with partners to ensure a partnership is commercially viable and sound for the company.
• Gather feedback from customers or prospects and share with internal teams.
• Identify and report on business opportunities to raise the company’s market share.
• Execute company planning and perform any other duties and responsibilities assigned by the management from time to time.
• Meet and exceed sales revenue targets.
• Any other duties reasonably required for the role.
Experience and Qualifications:
• Minimum 1-2 years of experience in Business Development/Sales; previous experience in the Forex, Commodities, CFDs or Financial Industry is a must.
• Diploma, Advanced /Higher /Graduate Diploma, bachelor’s degree in finance / Business Administration / Economics or related majors.
• Desirable candidate that has existing book of business and experience in bringing new business.
• Excellent understanding of the financial markets.
• Track record of achieving and exceeding sales targets.
• Self-motivated, positive working attitude, teamwork, and able to communicate effectively.
• Have a good understanding of customer service/sales.
Person Specification:
• Excellent communication skills both verbal and written in Thai and English.
• Confident and clear communicator with the ability to build relationships both internally & externally.
• Outstanding interpersonal skills
• Presentation, and networking skills.
• Team player with a proactive and innovative approach